JAGUAR WATERLOO Blog

Unleashing the Future: The Bold New Branding of Jaguar   In the ever-evolving landscape of luxury automotive brands, Jaguar has once again redefined itself, roaring into the future with a bold new branding strategy. Known for its iconic heritage and sleek sophistication, Jaguar's latest transformation signals a decisive shift towards a more modern, electrified, and innovative identity....

JAGUAR WATERLOO EARNS AUTOMOTIVE NEWS CANADA'S BEST DEALERSHIP TO WORK FOR - THREE TIMES AND COUNTING For the third time, Jaguar Waterloo has been recognized as Automotive News Canada's Best Dealership to Work For, and we couldn't be more thrilled. This prestigious award highlights our ongoing dedication to building an engaging workplace for our employees. They're at the core of our...

10 INTERESTING FACTS ABOUT JAGUAR Cold-weather test facilities, speed records, and other little-known facts about Jaguar. Jaguar is a quintessential British brand that's as well respected on the track as it is sitting in a shopping mall parking lot. Since its inception in the 1930s, Jag has managed to position its products as a premium luxury vehicle that are equal parts comfortable, powerful...

The first-ever limited edition F-PACE pays homage to Jaguar's racing success in a bold wayJaguar isn't interested in leaving history in the past. Instead, the automaker is doing quite the opposite with the release of its first-ever limited edition F-PACE.The all-new F-PACE SVR Edition 1988 pays homage to the brand's storied success on the track, taking direct inspiration from the winning Jaguar XJR-9...

Jaguar I-PACE continues to reign as an EV market leaderIf there ever was a time to consider switching to an electric vehicle, this is it. Fuel prices continue to hit record highs and the appeal of plugging in a luxury vehicle is increasing by the day, especially as automakers rise to the challenge.For Jaguar, the I-PACE, an all-electric performance SUV, continues to reign as a leader in the EV space,...

JAGUAR SERVICE PROMISE When you bring your vehicle to a Jaguar Approved Service Centre, you now benefit even more from our expert care. With a keen focus on you and your time, the Jaguar Service Promise offers you unparalleled quality, convenience and transparency. Since vehicle maintenance is essential to performance and residual value, why not make the most of the Jaguar Service...