Ontario’s vehicle sales regulator, OMVIC, has made all-in price advertisement mandatory for all OMVIC-registered dealers. The Motor Dealers Act (MVDA) requires that these dealerships include all fees and charges they intend to collect for the purchase of a vehicle. The OMVIC all-in price advertising is a way of protecting customers from dishonest dealer practices. Jaguar Waterloo is proud to be an OMVIC-registered dealer, and are always willing to demonstrate to our customers that we stand for transparency. Read on to discover what fees are included or excluded from all-in pricing.
What Fees Are Included in All-In Pricing?
An advertisement is any piece of information shared with customers that is encouraging them to buy or lease a vehicle. Some of the items considered by OMVIC as advertisement include information in print documents including newspapers, flyers, on inventory websites (dealer website or listing site) andsocial media, on the radio or tv, on signage and more. Fees and charges that must be included in an all-in pricing advertisement include fees for freight, OMVIC, safety test and administration fees, government taxes. If the dealer had pre-installed any products or services on a vehicle, those changes should also be included in the advertisement. Some pre-installed products or services include gas, warranties and tire protection package.
What Are The Exceptions to All-In Pricing?
There are some exceptions to all-in price advertisement. Manufacturers are not regulated by OMVIC, so this means that they do not have to abide by the all-in price advertisement regulation. The advertised prices for “unfit” and sold “as is” vehicles will exclude for a safety certification. However, the dealership has the obligation to add a disclosure statement clearly stating that the vehicle is not fit for driving. Furthermore, for the vehicles sold “as is”, the dealership should a specific cost for certification if the dealership intends to offer it as an option. Another type of advertisement that is exempt from all-in price is a joint advertisement placed by two or more dealers. In this case, if there is a fee that varies from one dealership to another, then that fee can be excluded from the advertisement.