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Who Owns Jaguar? The Journey of a Legendary Brand

Jaguar has always been a name that stands for elegance, speed, and craftsmanship. The brand has produced some of the most breathtaking vehicles in history. But behind every great car is a story, and Jaguar's ownership has changed hands several times over the years. While many people still see Jaguar as a proudly British brand, it is now part of something much bigger.

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Who Owns Jaguar Today?

Jaguar is currently owned by Tata Motors, an Indian automotive company headquartered in Mumbai. In 2008, Tata Motors purchased both Jaguar and Land Rover from Ford, bringing these two luxury brands together under Jaguar Land Rover (JLR). Since then, Tata has allowed Jaguar to maintain its identity while providing the resources to develop new and exciting vehicles.


Even with this change in ownership, Jaguar remains deeply connected to its British roots. The cars are still designed and built in the UK, and the brand continues to carry a legacy of craftsmanship and innovation.
 

A Look Back: How Jaguar Started

Jaguar's story began in 1922, not as a car company, but as a manufacturer of motorcycle sidecars. The business, founded by William Lyons and William Walmsley, was called the Swallow Sidecar Company. However, Lyons had bigger ambitions and soon moved into making cars.


By 1935, the company introduced the SS Jaguar, a sleek and stylish sports saloon. This was the first time the Jaguar name appeared on a vehicle, setting the stage for decades of performance and luxury.

In 1945, the company officially became Jaguar Cars Limited, leaving behind its original name to create a stronger identity. Over the years, Jaguar built some of the most iconic cars in history, including the XK120, the E-TYPE, and modern favourites like the F-TYPE and I-PACE.
 

The Journey of a Legendary Brand

Who Has Owned Jaguar Over the Years?

Jaguar's journey has seen multiple owners, each playing a role in shaping the brand.


In 1965, Jaguar joined British Motor Holdings (BMH), which later merged with Leyland Motor Corporation, forming British Leyland. This was a challenging time for the brand, as British Leyland struggled financially.


By 1984, Jaguar became independent again, regaining its focus on quality and performance. But in 1999, the company was acquired by Ford, which aimed to strengthen its luxury vehicle portfolio. Ford also purchased Land Rover in 2000, bringing the two brands together under one umbrella.


Finally, in 2008, Ford sold both Jaguar and Land Rover to Tata Motors, creating the Jaguar Land Rover Limited company that we know today.

 

Where Are Jaguar Cars Made?

Even though Tata Motors owns Jaguar, the heart of the brand is still in the United Kingdom. Jaguar's headquarters are in Coventry, England, and its vehicles continue to be manufactured in various UK plants.


The Castle Bromwich plant in England produces models like the Jaguar F-TYPE, XF, and XE. The Solihull plant is home to Jaguar's SUVs, including the F-PACE. Meanwhile, the Wolverhampton facility focuses on building high-performance Jaguar engines.


Outside of the UK, some Jaguar models are also assembled in Austria, China, and India to serve different global markets.

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Jaguar in Canada: A Perfect Fit for Every Road

Jaguar vehicles are built for performance, making them well-suited for Canadian roads and weather conditions. The F-PACE and E-PACE SUVs offer all-wheel drive, providing better traction in snowy winters. Meanwhile, the fully electric I-PACE is a great option for environmentally conscious drivers in Canada.


For those in Waterloo, Ontario, owning a Jaguar means driving in style, no matter the season. Whether it's cruising through city streets, taking a scenic drive through the countryside, or handling icy roads in the winter, Jaguar vehicles deliver smooth handling, luxury, and performance.

Discover Jaguar at Jaguar Waterloo

Jaguar is more than just a brand. It's a legacy of design, power, and innovation. Now, you can experience that legacy for yourself. Visit Jaguar Waterloo today to explore the latest Jaguar models, book a test drive, and find the perfect luxury vehicle for your lifestyle.

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